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The Parable of Mr. Market (The Intelligent Investor, Ch. 8) · 1949

Benjamin Graham's Mr. Market allegory, explained

The single most useful mental model for surviving volatile markets — imagine your business partner is a moody manic-depressive.

On an essay by Benjamin GrahamSeptember 5, 20264 min read

In Chapter 8 of The Intelligent Investor, Benjamin Graham introduces a character who has shaped how great investors think about price: Mr. Market.

The parable

Imagine you own a stake in a private business, and your partner — Mr. Market — shows up every day quoting a price at which he'll buy your share or sell you his. The catch: he is emotionally unstable. Some days he is euphoric and names a wild, high price; other days he is despondent and offers to sell for almost nothing. Crucially, he doesn't mind if you ignore him — he'll be back tomorrow with a new quote.

“The market is there to serve you, not to instruct you.”
— paraphrasing Benjamin Graham

Why it's liberating

The lesson is that market prices are opportunities, not verdicts. You are free to transact only when Mr. Market's mood is convenient — buying when he's fearful, selling when he's greedy — and to do nothing the rest of the time. Warren Buffett has called it the best idea ever written about investing. It converts volatility from a threat into a source of bargains.

  • Price is what a moody counterparty offers; value is what the business is worth.
  • Volatility is the value investor's friend, not their enemy.
  • You never have to act on any given quote.

This is an original explainer by Value Investors Club, not the essay itself. Read Benjamin Graham's original ↗.

Go deeper

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